VALORE

The GIO seating—chair and armchair—designed by Philippe Starck, reinterprets the elegance of Italian tradition through a contemporary lens. The slender, rigorous structure traces a light profile, while the seat and backrest introduce a richer, decorative, almost textile-like dimension. It is precisely in this contrast—between essential form and surface intensity—that the project finds its balance. The proportions are familiar and reassuring, yet never predictable: every element is calibrated to deliver comfort and presence, with an attitude that evokes the world of classic furniture reinterpreted with freedom. GIO brings a discreet yet recognizable elegance to a space, capable of engaging with different contexts while always maintaining a strong identity. The GIOLI lamps, available as table and wall versions by Philippe Starck, reinterpret lighting as an essential and defining presence in space. The project combines a recognizable, almost archetypal shape with a craftsmanship that introduces texture and depth, transforming the surface into an active element. Light does not merely diffuse; it interacts with the design, creating reflections and variations that enrich the atmosphere. Compact yet expressive, the two versions dialogue with one another, allowing for diverse yet coherent applications: from intimate, focused light to more diffused ambient lighting. GIOLI is a project balanced between memory and modernity, where formal simplicity meets a strong visual identity. The GIOTA table, by Philippe Starck, continues the collection's narrative through an essential and recognizable sign. The slender and precise central base supports the top naturally, creating a balance between stability and visual lightness. The proportions are carefully calibrated, resulting in an object that fits into a space with discretion yet character. GIOTA evokes an idea of reinterpreted classicism: a familiar presence reread through a contemporary and rigorous language. The result is a table capable of adapting to different contexts while maintaining a strong formal identity. A project that synthesizes elegance, functionality, and proportion, becoming a meeting point and the focal point of a room. With AURORA BELLA, Philippe Starck imagines a lamp that seems suspended in space, diffusing soft and uniform lighting capable of accompanying the environment with discretion. The project plays on visual perception: the lamp appears as a luminous sign floating in the air, transforming light into an atmospheric element rather than a simple light source. The result is an essential and refined object, capable of bringing a sense of lightness and contemporaneity to interiors.